aimée

I felt an immediate and lasting connection to lingerie. Aesthetically, it allowed me to explore seduction through graphic silhouette, opacity and translucency — expressing a modern femininity through the relationship between material, fit and constructed textiles.

What interested me even more was the possibility of encoding a collection with cultural and political beliefs. Through lingerie I began exploring gender, sexual politics, intimacy and sexual liberation — using the product category not simply as an expression of desire, but as a space to question how femininity, pleasure and the body are represented.

When I launched aimée, I also abandoned the conventional idea of seasonal collections. One collection a year felt sufficient to sustain and advance interest, while resisting the escalating pressures of overproduction, publicity cycles and industry expectation. The emphasis became design rather than the machinery of fashion — a decision that felt both creatively liberating and increasingly relevant in the context of sustainability and over-consumption.

Series III pushed further into the space between lingerie and ready-to-wear, allowing intimate apparel to move beyond the private sphere and into a broader fashion language. That crossover became increasingly central to the identity of aimée — creating pieces that could carry the sensuality and technicality of lingerie while functioning with the presence and authorship of fashion.